Book details
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Publisher
AMACOM
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Date of Publishing
August 17, 2022
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Book size
336 pages
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Format
Paperback, Hardcover, Kindle, & Audiobook
Rating


About the book
The Age of Agile by Stephen Denning reveals an unstoppable business revolution that is underway, and it is Agile. Sparking dramatic improvements in quality, innovation, and speed-to-market, the Agile movement has helped companies learn to connect everyone and everything…all the time.
With rapidly evolving consumer needs and technology being updated at a pace faster than ever before, businesses are recognizing the importance of adapting quickly. The Agile movement enables a team, unit, or enterprise to nimbly acclimate and upgrade products and services to meet these constantly changing needs.
Filled with examples from every sector, The Age of Agile helps you master the three laws of Agile Management (team, customer, network), embrace the new mindset, overcome constraints, employ meaningful metrics, and make the entire organization Agile.
Companies don’t need to be born Agile. With the groundbreaking formulas laid out in The Age of Agile, even global giants can learn to act entrepreneurially. Your company’s future may depend on it!
AIPMO Review
Rating: 6.8 – Stephen Denning’s book on agile transformation presents a clear framework built around three core principles: the Law of the Small Team, the Law of the Customer, and the Law of the Network. These “laws” are illustrated through a wide range of case studies, primarily from developed regions, offering readers practical insights into how organizations across the world approach agility. The examples are well chosen and integrated, making the author’s arguments concrete and accessible.
The book is particularly valuable for practitioners engaged in agile transformations. By combining systematic thinking with rich examples, Denning shows how the three laws can serve as a guiding framework within organizations. The discussion of common pitfalls—such as short-term shareholder focus, cost-driven economics, and outdated strategies—adds further depth. Readers can learn not only what to do, but also what to avoid if they want to achieve lasting business agility.
That said, most case studies are drawn from the ICT sector. While useful, the review might have benefited from a broader set of industries and organizational contexts. Moreover, while the book emphasizes benefits for companies and managers, it pays less attention to the employee perspective—an omission that feels relevant when discussing platform-based firms like Amazon and Uber, where precarious working conditions raise questions about the broader impact of agile practices.
Stephen Denning is an authoritative voice in the field, drawing on his background at the World Bank, his role at the Drucker Forum, and years of leadership within the Agile movement. His arguments are supported by over 250 notes and references, which strengthen the book’s credibility and demonstrate its grounding in current thought.
The visuals, presented only in black and white, add limited value. More effective use of visual tools would have helped readers grasp and retain the key relationships between the principles.
Overall, the book offers a systematic and credible overview of agile transformation, especially valuable for readers seeking both inspiration and cautionary lessons.
AIPMO scale
The yellow cover design is basic, containing only the book’s title. However, it could be improved to reflect the book’s content better and attract the target audience. The design of the word “Agile” is imaginative, symbolizing speed, dynamism, and flexibility.
The typography is well-executed, with consistent fonts, sizes, and spacing that enhance both readability and visual appeal. Currently, the design relies solely on black and white. Incorporating additional colors could improve readability and better reflect the book’s dynamic content.
The agile transformation is presented in the book in the framework of three key principles for agile organizations—the Law of the Small Team, the Law of the Customer, and the Law of the Network. Its application is presented on many examples of real companies and their experiences with agile transformation. The case studies are from different regions, mainly developed regions, so the examples are helpful for a lot of readers from across the world.
Additionally, the book’s discussion of common traps that hinder progress toward business agility—such as the focus on short-term shareholder value, share buybacks, cost-oriented economics, and backward-looking strategies—is especially beneficial.
The text is clear and easy to understand, and the presented case studies are a good way to understand the theoretical framework of the agile approach. Mainly for younger readers (who are more visually oriented), more frequent use of diagrams and visuals could help understanding and remembering the presented recommendations.
The book offers relevant practical application, especially for people who are in the process of agile transformation. It could give them a lot of inspirational examples, and with three principles – Law of the Small Team, Law of the Customer, Law of the Network – it could help them create the framework in their organizations. However, from an academic perspective, it does not present new concepts or innovative approaches, though it could have enhanced its applicability by offering insights that significantly advance current research in the fields of agile or traditional project management.
The book brings a systematic view of the agile approach and agile transformation. But the topic has been known for years, so it is not a unique topic. On the other hand, the book could help people who would like to understand deeply the systematic view and approach, with many examples from practice, with its variability in the application of the agile approach in different organizations.
The case studies and examples are well integrated into the text and effectively illustrate the author’s main ideas. They are carefully selected to represent all three pillars—the Law of the Customer, the Law of the Small Team, and the Law of the Network. However, most examples come from the ICT sector; it would have been valuable to include cases from other industries and types of organizations as well. The book presents agile transformation as broadly beneficial for companies and their employees, yet the reality is more complex. For instance, platform economy providers like Amazon and Uber are often linked to precarious working conditions. Including perspectives not only from owners and managers but also from employees would have offered a more balanced and comprehensive view of the impact of agile transformation.
Stephen Denning is a renowned management thinker, a sought-after speaker, and a popular columnist. He held a senior management position at the World Bank and currently serves on the advisory board of the Drucker Forum. As one of the leading figures in the Agile movement, he also served for many years on the board of the Scrum Alliance.
The author has made significant contributions to the field through numerous publications, including influential books such as The Leader’s Guide to Storytelling and The Secret Language of Leadership, as well as scholarly articles, demonstrating considerable impact and influence.
For each of the three laws—the Law of the Small Team, the Law of the Customer, and the Law of the Network—the book provides lists of actionable practices. However, the value could have been enhanced with a more in-depth discussion of these actions.
For readers involved in agile transformation, members of teams in organizations aim for agile transformation, academics, or other members of the project management community who would like to extend their knowledge, the book is relevant and can help and improve their agile project management know-how.
The author includes over 250 notes, offering explanations and references to articles and books. These references are not only current and relevant but also diverse and comprehensive, providing a strong foundation that supports the book’s arguments and enhances its credibility and authority in the field. The wide range of viewpoints and sources enriches the content, adding depth and further reinforcing its reliability.
The visuals are of acceptable clarity and quality. Unfortunately, they are presented only in black and white, with occasional gray tones, which limits their effectiveness. While the visuals contribute somewhat to understanding, they are not used to their full potential—for example, distinguishing between six different lines rendered only in shades of gray can be challenging.
There could be more visual tools to help the reader understand and remember the key information and key relationships of the presented agile principles.
